One focuses on what we are doing with media, and the other on what media is doing to us. The fresh research and radical insights in convergence culture deserve a wide and thoughtful readership. Henry jenkins is the provosts professor of communication, journalism, cinematic arts and education at the university of southern california. Henry jenkins is the provosts professor of communication, journalism, and cinematic arts at the university of southern california. Television fans and participatory culture, convergence culture. There is a relationship between three conceptsmedia convergence. Quentin tarantinos star wars digital cinema, media convergence, and participatory culture henry jenkins for me the great hope is now that 8mm video recorders are coming out, people who normally wouldnt make movies are going to be making them. Creating meaning and value in a networked society, and by any media. Responding to the contradictory nature of our current moment of media change, this article will sketch a theory of media convergence that allows us to identify major sites of tension and transition shaping the media environment for the coming decade. The worst thing a kid can say about homework is that it is too hard.
I thought i knew twentyfirst century pop media until i read henry jenkins. Jenkins the god of convergence media, explains to the audience concepts such. By convergence, i mean the flow of content across multiple media platforms, the cooperation between. He also has a joint faculty appointment with the usc rossier school of education. While its general applicability may confirm henry jenkinss appraisal of convergence culture as forming a general paradigm shift 2006, 243. Henry jenkins divides convergence into four different forms. Responding to the contradictory nature of our current moment of media change, this article will sketch a theory of. Jenkins understanding of convergence is primarily a cultural process, where convergent cultural practices include both the consumption and creation of media. Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. Convergence is built on the idea of the merging of the three cs. In the world of media convergence, every important story gets told, every brand gets sold, and every consumer gets courted across multiple media platforms.
Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. By convergence, i mean the flow of content across multiple media platforms, the cooperation between multiple media industries, and the. And last but hardly least, i want to thank henry jenkins iv, who has always made. Media convergence is what makes humans dependent on media. He is the author or editor of 20 books including textual poachers. Henry jenkins is accepted by media academics to be the father of the term with his book convergence culture. Henry jenkins, one of americas most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. The convergence of media productstechnology means that, in theory, we do not have to leave our homes as almost everything can be achieved at the touch of a button. Library of congress cataloginginpublication data jenkins, henry, 1958 convergence culture. And now, you pitch a world because a world can support multiple characters and multiple stories across multiple media. In this book, jenkins introduces the reader to the ways in which these cultures converge in corporate, religious. Where old and new media collide by henry jenkins ebook.
Convergence culture media technology and culture change. Media convergence refers to the merging of previously distinct media technologies and platforms through digitization and computer networking. Jenkins the god of convergence media, explains to the audience concepts such as participatory culture, media convergence, transmedia. Convergence culture where old and new media collide n. Henry jenkins iii born june 4, 1958 is an american media scholar and provost professor of communication, journalism, and cinematic arts, a joint professorship at the university of southern california usc annenberg school for communication and journalism and the usc school of cinematic arts. Convergence culture is a term coined by henry jenkins in his book convergence culture. Henry jenkins mit comparative media studieswriting. Media organizations are immersed in a significant process of technological, professional and business restructuring driven by multimedia convergence and the impact of social media.
The term is used to describe a new era of transition where new and old media collide. The member will law how you will get the convergence culture where old and new. Bruce sterling, author, blogger, visionary henry jenkins offers crucial insight into an unexpected and unforeseen. However, there are other categories of convergence at play, too, identified by media scholar henry jenkins. Media theorist henry jenkins argues that convergence isnt an end result as is the hypothetical black box, but instead a process that changes how media is both consumed and produced. Media convergence convergence culture by henry jenkins 2. Media convergence is also a business strategy whereby communications companies integrate their ownership of different media properties. Access free convergence culture where old and new media collide henry jenkins convergence culture where old and new media collide. Henry jenkins convergence culture where old and new media collide.
A classic study on the dynamic between an individual and different media channels convergence culture maps a new territory. It explores the flow of content distributed across various intersections of media, industries and audiences, presenting a back and forth power. Categories of convergence lets take a look at the five categories of convergence. And last but hardly least, i want to thank henry jenkins iv, who has always made intellectual contributions to my work but who was cen tral to the development of chapter 2 of this book, helping to connect me with the leaders o survivorf the fan community. Convergence is at the heart of todays digital media revolution and includes such technologies and software applications as the internet and electronic commerce, smartphone technology, digitalfilm. Henry jenkins the founder and former codirector of the mit program in comparative media studies, provost professor henry jenkins, at the. Ideally, each medium makes it own unique contribution to the unfolding of the story.
He wrote a fascinating book called, convergence culture. It explores the flow of content distributed across various intersections of media, industries and. The cultural logic of media convergence henry jenkins, 2004. Henry jenkins describes his conception of convergence culture, the byproduct of the collision between new and old media, along with the implications of convergence culture for education. Jun 19, 2006 i thought i knew twentyfirst century pop media until i read henry jenkins. Jenkins on collective intelligence and convergence culture. Where old and new media collide pdf, epub, docx and torrent then this site is not for you. Where old and new media collide, henry jenkins, a major figure in the study of fan culture, continues and expands his work on the fan and blog cultures that exists in digital social networks. Henry jenkins is an american academic of media culture and has been interested in the role fans play in defining media culture. Convergence culture where old and new media collide henry.
Quentin tarantinos star wars digital cinema, media. Media scholar henry jenkins theorized that there are actually five categories of convergence that we see today. It brings together the three cscomputing, communication, and contentand is a direct consequence of the digitization of media content and the popularization of the internet. Media convergence is the merging or joining together of previously distinct media to create entirely new forms of communication expression. Aug 01, 2006 henry jenkins is the provosts professor of communication, journalism, cinematic arts and education at the university of southern california. This book is about the relationship between three conceptsmedia convergence, participatory culture, and collective intelligence. The first type, technical convergence, is the conversion of media content into digital formats that can then become integrated, allowing media content to be disseminated through multiple platforms. There is a relationship between three conceptsmedia convergence, participatory culture, and collective intelligence.
Fan fiction is a way of the culture repairing the damage done in a system where contemporary myths are owned by corporations instead of owned by the folk. Elegant styles for every occasion by davis biton ebook. Library of congress cataloginginpublication data jenkins, henry, 1958convergence culture. Convergence culture by henry jenkins, 9780814742952, download free ebooks, download free pdf epub ebook. Youve probably been hearing a lot about convergence lately. Media convergence is more than simply a technological shift. As with previous revolutions, the media reform movement is gaining momentum at a time when people are starting to feel more empowered, not when they are at their weakest. Convergence culture where old and new media collide henry jenkins. Henry jenkins in this special lecture held on 10 july 2015, dr. If youre looking for a free download links of convergence culture. Pdf the cultural logic of media convergence semantic scholar. Taking media scholar henry jenkinss concept of convergence culture and the related notions of participatory culture and transmedia storytelling as points of departure, the essays compiled in the present volume provide terminological clarification, offer exemplary case studies, and discuss the broader implications of such developments for. Taking media scholar henry jenkins s concept of convergence culture and the related notions of participatory culture and transmedia storytelling as points of departure, the essays compiled in the present volume provide terminological clarification, offer exemplary case studies, and discuss the broader implications of such developments for. Henry jenkins explaining what is media convergence.
Henry jenkins convergence culture s6c media and film blog. Jenkins impressive ability to break down complex concepts into readable prose makes this study vital and engaging. The cultural logic of media convergence henry jenkins massachusetts institute of technology, usa abstract responding to the contradictory nature of our current moment of media change, this article will sketch a theory of media convergence that allows us to identify major sites of tension and transition shaping the media. Aug 30, 2015 in this special lecture held on 10 july 2015, dr. Pdf convergence culture download full pdf book download. Jun 01, 2001 media convergence is an ongoing process, occurring at various intersections of media technologies, industries, content and audiences. Convergence culture is a theory which recognizes changing relationships and experiences with new media. He arrived at usc in fall 2009 after spending the previous decade as the director of the mit comparative media studies program and. Henry jenkins convergence culture where old and new media collide n new york university press newyork and london skenovano pro studijni ucely new.
May 17, 2012 henry jenkins explaining what is media convergence. Pdf henry jenkins convergence culture where old and new. Convergence culture is a theory which recognises changing relationships and experiences with new media. Mar 10, 2017 henry jenkins is an american academic of media culture and has been interested in the role fans play in defining media culture. Creating meaning and value in a networked society, and by any. The second is social convergence, the process through which consumers become accustomed.
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